The MOAM project
Presentation: 11 Jan – 17 Mar 2013
Thu 10 Jan 17:30
1017 HL Amsterdam
Wed-Sat 10-18, Thu 10-21, Sun 12-18
&Foam launches new theme: Fashion &Foam
Thursday, 10 January – Sunday, 17 March 2013
On Thursday, 10 January 2013, &Foam opens Fashion &Foam: a unique combination of photography and fashion. In this edition, &Foam presents the MOAM project, where big names and talented newcomers in photography and design join together in one exhibition. Iconic photos by Anton Corbijn, Erwin Olaf and Inez van Lamsweerde & Vinoodh Matadin provide the starting point. On 22 January, a festive launch will be held for Closer, the latest book by fashion blogger Scott Schuman, better known as The Sartorialist, who will make a personal appearance.
MOAM is an initiative by cultural brander, curator and event creative Martijn Nekoui. For this exhibition he has selected one iconic image by three renowned Dutch photographers (Anton Corbijn, Erwin Olaf and the photographer duo Inez van Lamsweerde & Vinoodh Matadin). Fifteen talented Dutch fashion photographers were paired with a fashion designer and responded to this iconic image with new work: five duos responded to Corbijn, five to Olaf and five to Van Lamsweerde & Matadin. Thus, fifteen inspiring and creative combinations were created, as well as five different interpretations of one and the same photo. A number of unique fashion designs will be shown along with the photos.
The following photographers and designers collaborated for MOAM:
Alique & SPR+
Blommers/Schumm & Mattijs van Bergen
Carmen Kemmink & Borre Akkersdijk
Dennis Swiatkowski & Frans Molenaar
Jasper Abels & Avelon
Jolijn Snijders & Claes Iversen
Maarten Alexander & Sjaak Hullekes
Marc de Groot & Yvonne Kwok
Martien Mulder & Peet Dullaert
Paul Bellaart & Jan Taminiau
Philippe Vogelenzang & Winde Rienstra
Robin de Puy & Francisco van Benthum
Sanja Marusic & Hellen van Rees
Sophie van der Perre & G-Star
Valentina Vos & Nisha Rabiee
Book lauch and signing for The Sartorialist
On Tuesday, 22 January, starting at 5.30pm, a festive book launch will be held in &Foam for Closer, the new book by Scott Schuman. Schuman, better known as The Sartorialist, has made a name for himself in recent years with his fashion blog, capturing people with a unique style. Schuman has now become one of the most prominent and influential fashion bloggers in the world. For the launch of Closer he’ll be making a special appearance at &Foam – where the limited edition of the book (a deluxe edition in a slipcase) – will go on sale and he will be there to sign it.
Throughout the month of January, Kriterion cinema in Amsterdam will present a masterwork from film history each Monday at 10pm. This may be an old-fashioned box-office hit or a little-known gem by a forgotten director. Each calendar month a different theme will be chosen. Many different directors, actors, countries, styles, movements and genres have already been highlighted. In January 2013, Kriterion and &Foam will present a series of classics on fashion, within the new Fashion &Foam theme. Each Monday in January an insider from the fashion world will choose and introduce his or her favourite film.
Mon. 07 Jan. – THE DREAMERS (2003) and Q&A with Martijn Daniel Nekoui (MOAM)
Mon. 14 Jan. – FACTORY GIRL (2006) and Q&A with Sophie van der Perre
Mon. 21 Jan. – UNA GIORNATA PARTICOLARE (1977) and Q&A with Frans Molenaar
Mon. 28 Jan. – Film to be announced and Q&A with Paul Bellaart
&Foam offers a wide selection of unique new and vintage photo books, limited edition prints, magazines and zines, posters, cards and gifts. Each quarter-year &Foam cooperates with new partners on the interface between fashion, music, design, film and other media. In 2012 &Foam started off with Fashion &Foam, followed by Music &Foam, Design &Foam and Film &Foam.