ZONA MACO FOTO

ZONA MACO, LATIN AMERICA’S LEADING ART FAIR PLATFORM, LAUNCHES THE THIRD EDITION OF ZⓈONA MACO FOTO

September 20th-24th

Centro Citibanamex, Hall A, Mexico City

With ZONA MACO’s experience and background as Latin America’s leading art fair platform, the third edition of ZONA MACO FOTO will be held from September 20th through September 24th in Mexico City, simultaneously with ZONA MACO Salón del Anticuario, shaping the biggest meeting point for the most important international photography and antique collectors, in an unprecedented way for the region.

ZONA MACO has successfully settled Mexico as a collecting epicenter for the last 15 years. The ZONA MACO fairs are considered a benchmark within the art, design and antiques ecosystems in Latin America, and have had an annual growth along with solid reliance from key actors in the global scene.

ZONA MACO FOTO will feature vintage, modern and contemporary photography, establishing Mexico as the center of the photography world for the third time, while securing the links among galleries, institutions, collectors and specialized editors.

Established in 2015, ZONA MACO FOTO was held simultaneously to ZONA MACO Salón del Anticuario for the first time to more than 7,500 attendees. In 2016, visitors doubled to 15,000.

Raffaella de Chirico Contemporanea (Turin), Aina Nowack / ACC Galería (Madrid), Art Lexïng (Miami), MAMA (Los Angeles), Salamantina Gallery (Atlanta / New York), Grafika La Estampa / Jean Mathieu Martini (Mexico City / Paris), Galería Freijo (Madrid), La Caja Negra (Madrid), Espai Tactel (Valencia), CEDE Galería (Lima) and RGR+Art (Caracas) are some of the galleries that have participated in ZONA MACO FOTO, as well as leading galleries in Mexico like Patricia Conde and Galería OMR, among others.

Important institutions are present in each edition of the fair, like Museo Archivo de la Fotografía (MAF), that displayed part of its vast historical archive in 2016. Additionally, art and design publications are sold by international publishers and publications like EXIT, ARTFORUM, ArtNEXUS, among many others, addressed to academics, collectors and art enthusiasts.

“Since 2002, ZONA MACO has been a key platform in the strengthening process of the art market in Mexico. On the third edition of ZONA MACO FOTO we will feature a selection with a broad landscape of styles, techniques and periods in photography, as well as a consolidation of institutional involvement. Further, we count on a greater interest from young and consolidated collectors that see in the fair the perfect space to acquire photography, in an event that abides by the quality standards that have always been a trademark for us”, notes Zélika García, Founder and Director of ZONA MACO.

ZONA MACO FOTO and ZONA MACO Salón del Anticuario are held in Mexico City, in a key moment for the domestic art market, which has developed a collecting culture in a steady way for the last two decades, making a clear mark on ZONA MACO as the driving force for the emergence of exhibition spaces with an impact that surpasses the geographic limits of the country.

As in every edition, the ZONA MACO office is working in strengthening the collaboration bridges between exhibitors, collectors, specialists, critics and general audience with a conference program in partnership with local institutions, as well as a highly structured VIP program set to prompt the constant attendance of collectors throughout the five days of the fair.

Participation in the fair is by open application and further acceptance by the selection committee integrated by Patricia Conde (Director of Patricia Conde Galería, Mexico City), Ana Elena Mallet (Independent curator, Mexico City) and Mauricio Maillé (Visual Arts Director of Fundación Televisa, Mexico City).

ZONA MACO is the exclusive opportunity to display and acquire antiques and photography through the most prestigious and international-projected art platform in Mexico.

ABOUT ZONA MACO

Established in 2002 by Zélika García, ZONA MACO is currently a world leading art fair platform, with four events that take place annually in the months of February and September at Centro Citibanamex, in Mexico City.

Each year, ZONA MACO México Arte Contemporáneo gathers a prominent selection of leading and upcoming international galleries. Further to that, Zélika García established ZONA MACO Diseño in 2011, ZONA MACO Salón del Anticuario in 2014 and ZONA MACO FOTO in 2015, with the aim of promoting and boosting the design, antiques and photography sectors in Mexico.

ZONA MACO FOTO 2017 ANNOUNCES NEW SECTION September 20th-24th

Centro Citibanamex, Hall A, Mexico City

ZONA MACO, Latin America’s leading art fair platform, presents ZONA MACO SOLO , a new section curated by Johann Mergenthaler (Creative Director of HUUN and Creative Director of Fashion Week Mexico), as part of the third edition of ZONA MACO FOTO , to be held from September 20th to 24th, simultaneously with ZONA MACO Salón del Anticuario, at Centro Citibanamex, in Mexico City.

ZONA MACO SOLO includes a selection of 22 projects through direct invitation by the curator, with vintage, modern and contemporary photography, under the concept of "L'Infra-ordinaire" ( infra-ordinary ) , by French writer Georges Perec, which proposes a close observation of ordinary details to question everyday life.

According to Johann, “ ZONA MACO SOLO represents the opportunity to describe the infra-ordinary through the work of 22 photographers and reconfigure the way the visitor experiences the proposal of these artists.”

Zélika García, Director of ZONA MACO says: “The objective of ZONA MACO SOLO is to stimulate the interaction between specialized artists and curatorial proposals that promote the reflection of the pieces that we show at the fair. I am sure that Johann will play a peculiar role because of his great passion for photography ."

ZONA MACO SOLO is part of ZONA MACO FOTO ’s proposals, which in its third edition strengthens links among gallerists, institutions, collectors, specialized editors and general audience through a conference program with international guests, a VIP program set to prompt the constant attendance of collectors throughout the five days of the fair and a program of parallel activities with exhibitions in the most important museums and galleries of the country.

With ZONA MACO’s experience and background as Latin America’s leading art fair platform, the third edition of ZONA MACO FOTO will be held from September 20th to 24th in Mexico City, simultaneously with ZONA MACO Salón del Anticuario, shaping the biggest meeting point for the most important international photography and antique collectors, in an unprecedented way for the region.

ABOUT JOHANN MERGENTHALER

Johann is CEO at Paragon agency, Creative Director at HUUN <Art / Thought from Mexico> and Creative Director at Fashion Week México. Alongside his career in the fashion industry, Johann participates in the Patronato de los Amigos del Museo de Bellas Artes and carries out projects focused on rescuing, reviving and experiencing photography in Mexico.

ABOUT ZONA MACO

Established in 2002 by Zélika García, ZONA MACO is currently a world leading art fair platform, with four events that take place annually in the months of February and September at Centro Citibanamex, in Mexico City.

Each year, ZONA MACO México Arte Contemporáneo gathers a prominent selection of leading and upcoming international galleries. Further to that, Zélika García established ZONA MACO Diseño in 2011, ZONA MACO Salón del Anticuario in 2014 and ZONA MACO FOTO in 2015, with the aim of promoting and boosting the design, antiques and photography sectors in Mexico.