Established in 1995 in Darmstadt, the gallery space moved to Frankfurt am Main in 1998. From the beginning, the emphasis has been on promoting young artists. In particular, the gallery has worked for the promotion of video and new media art by enabling artists to show their work in the necessary settings, as well as having supported publications and productions. Gallery artists have also been invited to take part in the exhibitions of important, international museums, such as MoMA, New York; SF MoMA, San Francisco; Whitney Museum, New York; Serpentine Gallery, London; ZKM Karlsruhe; Ludwig Museum, Köln; international festivals and biennials.

After 20 years of activity, it is the aim of the gallery to contrast historical positions with emerging artists, particularly in photography and video. Today the emphasis is on the dialogue of these young artists with established artists.