Pernod Ricard’s tenth carte blanche photography campaign celebrates a new facet of conviviality - that intrinsic ability of the Group’s employees and brands to create genuine moments of sharing and celebration. Unlike previous editions, Group employees do not face the camera alone. As this is an exceptional year, we invited them to meet other people who, within their respective communities, act as creator, link and ambassador in relation to this culture of sharing. Stéphane Lavoué has injected all these moments of sharing with great aesthetic power and created a stunning gallery of interwoven portraits.