For its 2021 artistic campaign, the Pernod Ricard group is expressing its support for people who run cafés and restaurants in France. This year the group has given Carte Blanche to Olivier Culmann, whose photographic series provides a glimpse into the lives of the people who make cafés and restaurants so lively and friendly - and who have withstood the health crisis. He invites us on an artistic journey to ten villages and cities: a marathon project that has taken him all over France. Olivier Culmann pays tribute to “popular” photography in the noblest sense of the word - photography that shares the stories of real people and places.