Photo Museum Ireland is delighted to present the premiere of Ruth Medjber’s Her, Allure (2024), a visual journey through the landscapes and moments that have shaped her life. In 2024 Medjber was commissioned by Peugeot to create a unique body of work responding to the theme of ALLURE. The work presents a series of evocative and striking images, featuring rich colours and dynamic compositions. Medjber has a talent for conveying deep emotions and compelling narratives, simultaneously intimate and powerful.

For Medjber, ALLURE is more than a fleeting feeling—it is a force that has propelled her across Ireland, guiding her to pivotal places in her life. This photographic odyssey reflects on the paths she has taken—choices defined by a restless curiosity and a rejection of convention. In this new work, we see Medjber’s interpretation of ALLURE as an ancient energy, a nomadic instinct that urges us to move, to seek, and to connect.

‘ALLURE embodies my yearning for a life fuelled by the freedom to wander, to remain ever-dynamic and in motion.’
— Ruth Medjber

HER, ALLURE Programme of FREE events
Exhibition Premiere and Gala Launch: 6.00pm on Wednesday 16 October
Photo Museum Ireland will celebrate the official opening of Her, Allure by Irish photographer Ruth Medjber. This is an invitation only event.
Quiet hours or Sensory-Friendly Hours: Thursday 17 October
Quiet hours are specifically designed to welcome people who will benefit from a quieter visit environment, including people with an Autism Spectrum Condition, sensory and communication disorders, or a learning disability.
Photo Museum Ireland provides sensory borrow bags, communication cars and ear defenders for our visitors should they require it.