The “New Japanese Photography” (MoMA) in New York in 1974 exhibition was organized solely around men, including the developers and exhibiting artists. This exhibition takes a particular look at what ‘masculinity’ is from a critical standpoint in light of changes in postwar society within normative values associated with gender through male images represented in public images, such as photographic works, video works, advertising, and public information, together with a focus on the androcentric values and homosociality pervading media and all of Japanese society, in addition to the photography community. There will also be an exhibit of materials that looks at private scrapbooks and postcards, magazines, and books.The “New Japanese Photography” exhibition was organized solely around men, including the developers and exhibiting artists. This exhibition takes a particular look at what ‘masculinity’ is from a critical standpoint in light of changes in postwar society within normative values associated with gender through male images represented in public images, such as photographic works, video works, advertising, and public information, together with a focus on the androcentric values and homosociality pervading media and all of Japanese society, in addition to the photography community. There will also be an exhibit of materials that looks at private scrapbooks and postcards, magazines, and books.