This event is presented in collaboration with Amsterdam Dance Event.

In collaboration with ADE, Foam presents La Fluff by Marcel Veldman in Amsterdam's Stenen Hoofd. The exhibition demonstrates the blurred lines between skateboard culture, art, and urban space through a large-scale installation.

Fluff, a publication by Marcel Veldman that defies the conventional definition of a magazine, finds itself in a place where skating is impossible. This paradox—the skater in their so-called natural habitat— captures the essence of Fluff and its connection to skate culture.

This installation marks the largest edition of Fluff to date, presented through stacked containers that reflect how skaters reinterpret and reclaim urban spaces. It highlights skateboarding’s ability to breathe new life into both the physical and social fabric of the city, challenging norms in the process.

Marcel Veldman (NL) is a photographer and skateboarder who captures the essence of the skate world with a raw, honest perspective. He focuses on the people, places, and narratives that define skateboarding culture, presenting it to prompt reflections on the interplay between individuals and urban landscapes. Veldman’s imagery stands out for bringing the spirit of skateboarding to life, making him a leading voice in the visual representation of skate culture.