Max Pinckers Book Signing: Friday, 13 November, 5 – 6:30 pm

Gallery Sofie Van de Velde presents a solo booth of Max Pinckers (b. 1988). His practice spans documentary and conceptual photography, questioning how images construct reality and shape perception. At its core is the new work Colour Theory (2025), in collaboration with Victoria Gonzalez-Figueras, presented for the first time at Paris Photo, which examines how Kodachrome red influenced photographic storytelling and reveals how seemingly neutral images are staged and ideologically charged. The presentation brings together Pinckers’ key series, reflecting a post-truth condition in which fact, fiction and media narratives overlap. Across these works, Pinckers explores how images circulate within systems of media, power and belief, positioning photography as a critical tool to understand how realities are produced, performed and consumed.

Alongside Colour Theory, the presentation features five significant series from Pinckers’ practice: Lotus (2011), The Fourth Wall (2012), Will They Sing Like Raindrops or Leave Me Thirsty (2014), Margins of Excess (2018) and Red Ink (2018). Spanning different geographical and social contexts, these projects explore personal identity, cinematic imagination, political control and the influence of media on individual lives.

Max Pinckers
Table Tennis Equipment at Kobangsan Guesthouse, Pyongyang, North Korea, 2017
from the series Red ink (2018)
Archival pigment print mounted on dibond
33,4 x 50 cm
© Max Pinckers Max Pinckers
Preaching to the Choir, 2018
from the series Margins of Excess
Archival pigment print mounted on dibond
Unique print edition (+ 1 A.P.)
152 x 125 cm
© Max Pinckers