As part of Amsterdam International Fashion Week, Foam_Fotografiemuseum Amsterdam is showing the work of young fashion and portrait photographer Mylou Oord. A recurrent element in the exhibition is Oord's series on Amsterdam fashion journalist and style icon Aynouk Tan. Oord's photography is characterized by a distinct style which well expresses the Zeitgeist of her generation. All her subjects come from the creative world, and the way she captures them clearly evidences a close relationship between her and the subject. As a self-taught photographer, Oord does not rely on technical or stylistic structures; she creates photos which sometimes have a feeling of rawness and yet are extremely intimate. Oord works intuitively, producing photos that are exceptionally direct and natural. For the series It would be so nice, she photographed her friend and muse Aynouk Tan for more than a year. This series clearly shows how the boundaries between a posed portrait and a more snapshot-like approach blur for Oord. The difference between the photography she does on assignment and that she does for herself is not always apparent. The spontaneous and intimate character of her photos gives the viewer a feeling of witnessing the photographer's life from extremely close up.