Framed in Print
40 years of Dutch Magazine Photography
11 October – 11 December 2013

This exhibition presents an overview of forty years of photography from leading Dutch magazines as reflected by the work of five photographers: C. Barton van Flymen, Bart van Leeuwen, Boudewijn Neuteboom, Bart Nieuwenhuijs and Peter van der Velde. They determined for a significant part the look of lifestyle magazines from the last 40 years. Their work, commissioned by magazines such as Avenue, Elegance, Avantgarde and Nieuwe Revu, had a great influence on advertising and fashion photography in the Netherlands. Without losing any of their power, the photographs will be a trip down memory lane for many. The exhibition has been produced by Hans van Blommestein and Bart Nieuwenhuijs, in collaboration with Foam.

Thematically arranged, typical magazine themes are highlighted in the exhibition, such as documentary, culinary, fashion, interior design, travel, portraiture and sports – from Belize to Bhutan, from California to Korea, from Chanel to Gaultier, from André Hazes to Andy Warhol, from Marco van Basten to Candy Dulfer, from organic chicken to king crab. The best of the work by these photographers has been brought together within these themes and an intriguing portrait of an era has been created.

The work of C. Barton van Flymen, Bart van Leeuwen, Boudewijn Neuteboom, Bart Nieuwenhuijs and Peter van der Velde has had a great deal of influence on advertising photography.

Along with the exhibition, a book in magazine format will appear, with more than 200 finely presented photos of each photographer’s work. The five books are combined in a boxed edition: Photo Folio, 40 years of Dutch Magazine Photography, a unique publication, produced and designed by Hans van Blommestein and Bart Nieuwenhuijs. Photo Folio is published by Lecturis.

Special thanks to Kleurgamma, MediaPartners Group, Bas van Tol, Senefelder Misset and VICE.